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I can't believe its potatoes I can't believe its potatoes (ICBIP) are a crisp manufacturing company established in 1999 and competing with other famous brands such as Tesco value crisp and Before eight crisps. Currently the company offers three products in unique flavor and color: red cinnamon, blue black pepper and yellow ginger. Its currents details are as follows: Products red cinnamon blue- black pepper yellow ginger (All numbers are in £) Existing sales 8000 10000 12000 Selling price 8.00 9.00 9.00 Variable cost Materials 1.10 1.70 2.80 (potatoes@ £0.5 per kg) Labour 2.45 2.55 2.00 (@ £2 per hour) Fixed cost allocation 3.00 3.70 3.75 ------------ ----------- ------------ Total cost 6.55 7.95 8.55 ------------ ------------ ------------Contribution per bag 1.45 1.05 0.45 Expected Sales 7000 6000 8000 Over the years ICBIP have witnessed decline in their sales as their competitors are providing higher customer satisfaction and value for the money. The manager of ICBIP, Ross Beckham is trying to...

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