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Report Brief I am going to analyse Sainsbury's and produce a detailed business report. In this report I will include the business's objectives, organisational structure, culture and communication channels within the business and the use of ICT. I will examine how these factors effect its performance and operations and help it to meet its objectives. I will do this by looking at business reports, looking at sainsbury's web site and interviewing employees. Introduction John James and Mary Ann Sainsbury established Sainsbury's supermarket in 1869 and is Britains longest standing major food retailing chain. They first opened a small dairy shop in a poor area of London; it was so successful that further branches were opened. In the late Victorian period competition from national multiple retailers such as Lintons posed a serious challenge to small chains like sainsburys. So John James found it necessary to step up his rate of expansion so that...

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