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How can Sainsbury's increase its market share?
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| Submitted: Mon Dec 15 2003
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How can Sainsbury's increase its market share? Background information on Sainsbury's: Established in 1869 and part of J Sainsbury's plc, Sainsbury's Supermarkets Ltd is the UK's second largest food retail chain, with 535 stores and annual sales of over £12 billion. J Sainsbury's plc is a leading UK and US food retailer group with interests in financial services and property. Comprising Sainsbury's Supermarkets and Sainsbury's Bank in the UK and Shaw's Supermarkets in the US, the group employs over 170,000 people. J Sainsbury's plc objective is to meet its customers' needs effectively and also provide shareholders with good, sustainable financial returns. Sainsbury's aims to ensure all colleagues have opportunities to develop their abilities and are well rewarded for their contribution to the success of the business. Its policy is to work with all of its suppliers fairly, recognising the mutual benefit of satisfying customers' needs. It also aims to fulfil its responsibilities to...
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