Coursework.Info - Inspiration in an Instant

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Strand A - Theory Aims and Objectives All businesses have aims and objectives. * An aim is a goal or target of the business. * Aims should be appropriate to the business activity and size * Businesses can have more than one aim * Businesses in the private sector aim to make a profit * Sometimes, when businesses are in trouble, they may aim to just survive * Businesses may aim to "maximise sales" this means to sell as much as they can. * Some more competitive businesses aim to provide a better, more effective service then competitors * Many businesses aim to be environmentally and ethically friendly. * Objectives are the steps that help to achieve an aim * Objectives should be measured regularly to check for achievement * Objectives should be SMART this means that they should be: Specific Measurable Agreed within the business Realistic Time constrained The objectives should clearly state what the business wants to achieve, the business should be able to measure...

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