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Expo Dorset Report of Chesil Motors
Member rating: No Rating | Words: | Submitted: Wed Aug 13 2003
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Expo Dorset Report of Chesil Motors INTRODUCTION Our aim for the Expo Dorset project was to contact the company Chesil Motors and propose the idea of conducting market research in Cherbourg, France for their product the Chesil speedster. So far we have contacted the company and arranged a date and time to meet and have a tour of the premises. We decided to base our project on the very popular Chesil motors as after researching the company we discovered its reliability and customer policy's were of very high standards. Although we were dissapointed with our first attempt to find a local co-operative and promising business we did not at all start to consider that such businesses did not exist and determined to find one decided that motoring was the key to our success. Market Research Market research involves gathering and analysing data from the marketplace (i.e. from consumers and potential consumers) in...
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