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Drayton Manor - its competitors, and success.
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| Submitted: Thu Mar 25 2004
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Competitors Analysis Drayton Manor considers itself to have many competitors. Some of its direct competitors include: * Alton Towers * American World of Adventure * West Midlands Safari Park * Chessington World of Adventure This is mainly due to the convenience of the motorway network However, there are other competitors, which include; * Sea Life Centre * Cadbury World * Pubs and restaurants * Cable/Sky Television I consider Drayton Manors main competitor to be Alton Towers. Alton Towers Alton Towers became a theme park in 1980 and in 1990 it became part of the Tussauds Group. Alton Towers is a public limited company. This means that Alton Towers sell shares to the general public. There are advantages to this as this enables them to raise a large capital, which will be invested back into the park. This is the main reason why Drayton Manor finds it hard to compete with Alton Towers, - because Drayton cannot raise as much capital because it is...
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