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Dixons Introduction Charles kalms opened the first Dixons photographic studio in Southend. The business was incorporated as a private company under the name Dixons Studios Limited. Throughout the war years there was a unprecedented demand for portrait photography, particularly from families. The company did extremely well + set up seven studios around the London area. But by the end of the war the market for photos decreased leaving only one studio in Edgware, north London. In 1950 Charles son was quick to recognise the publics interest in photography so he persuaded his father to sell simple cameras and equipment. The publics interest in cameras quickly increased and so did Dixons. This ensured that Dixons was the number 1 photographic dealer in the u.k. Dixons expanded so rapidly it soon needed a head office because of the 60 000 mail order customers and provide administrative back up for 6 stores. Dixons is still increasing...

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