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Describe the information the business collects
Member rating: No Rating | Words: | Submitted: Thu Aug 14 2003
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Describe the information the business collects to measure its success Business measure their success to find out how good or bad their business is doing they can do this by highlight areas which need improvement or are doing well for example are they meeting customer needs, being competitive in their market, meeting their objectives and is everything legal. British Airways measure their success because they need to know if their meeting customer needs because if their not less people would use their airline and its one of their objectives to be customer driven, being competitive and making a profit because if they weren't they would lose out to the competition and its also one of their objectives to have a significant presence in as many markets in the world, meeting their objectives and keeping everything legal as they are a Plc British Airways would use market research to find out...
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