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Describe and explain the objectives of the business An objective is a goal the business wishes to achieve in its aim. Businesses exist to provide goods and services. All businesses, whether they aim to make a profit or not, have to make products or provide services that satisfies customer wants or needs. Businesses set themselves objectives that govern the way they operate. For example; Making a profit Surviving. ?Increasing sales or market share. ?Providing services to the community. ?Producing high quality products or offering high quality services. ?Developing a skilled workforce. ?Fulfilling charitable or non-profit objectives such as caring for the environment. All businesses have particular attitudes, values and beliefs that make up their culture. British Airways objectives are: -To be a safe and secure airline. -To deliver a strong and constant financial performance. -To become global leader of worldwide business air travel. -To have a significant presents in as many markets in the world. -To provide a soupier service and...

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