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Consumer shopping in Britain has changed dramatically over the last fifty years in terms of habits and shopping trends.
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Introduction Consumer shopping in Britain has changed dramatically over the last fifty years in terms of habits and shopping trends. Prior to the 1960's consumers would have needed to shop everyday, visiting a number of small different shops, such as bakers, butchers and so on, to buy the necessary ingredients for a day's meal. However in the last two decades this shopping pattern has change dramatically. This is due to a number of different factors, namely: The increase in the proportion of women working, the ability to store food longer, the growth of fridge and freezer capacity and the dramatic increase in car ownership. The single biggest influence, however, has been the growth of the multiple grocers such as supermarkets and out of town superstores in the last 5 to 10 years. Table 1: Number of shopping trips per week FREQUENCY OF SHOPPING Number of shopping trips per household per week 1991 1995 1997 2000 2.3 2.0 1.8 1.8 Source: Superpanel This...
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