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Business Studies Case Study: Johnson & Johnson Pharmaceutical Company
Member rating: No Rating | Words: | Submitted: Thu Mar 24 2005
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Johnson & Johnson Pharmaceutical Company Below are the rations which I used to evaluate my company: Probability Return on Capital Employed - 34% Gross Profit Margin - 70.91% Net Profit Margin - 23.8% Liquidity Current Ratio or Current Assets Ratio - 1.71 Acid Test - 1.4:1 Efficiency Debtor Days or Trade Debtor - 70 days Stock Turnover - 3.39 times The first factor which I evaluated was the return on capital employed regarding the profability of my company. After completing the formula, I was told that my company had 34%. This is a very good factor of my company because generally, the higher this number is, the better it means your company is doing in this aspect. The advantage of this ratio is that it related profit to the size of the business. The next factor which I evaluated was the gross profit margin of my selected company, which shows the gross profit made on sales turnover. For Johnson and...
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