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Business Objectives All businesses exist to provide goods and services that satisfy the customers needs. They set themselves objectives that state the way that they operate. These commonly are: - * Making a profit (or surplus) * Increasing sales or market share * Surviving * Providing services to the community * Offering charitable or non-profit services, such as caring for the environment * Developing staff skills * Producing high-quality products or offering high-quality service Having clear and focused business objectives gives the business a clear indication of which direction it is heading in. It can also help to judge how successful the business has been. Objective 1: Making a profit (or surplus) The first objective of any business is to make a profit. Without profit, a business cannot do all that it wants to achieve. Profit is defined as the difference between the total revenue of the business and the total cost of running it. If the business fails...

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