Business Aims - 2 Case Studies
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Task 2 Aims set out what businesses wish to achieve in the long term meaning over many years. They are sometimes expressed in a 'mission' - the goals - in large companies and organisation or they could also be called 'vision' - the image - statement. The 'mission' of Mount Pleasant Post Office is to provide goods and services to the local population in Mount Pleasant. Al-Murad D.I.Y. Ltd has a different 'mission'. Its 'mission' is to be the leading importer of ceramic floor and wall tiles. All businesses have different aims. These are the ones that concern Mount Pleasant Post Office: 1) Making Profit 2) Being Competitive 3) Providing Goods and Services 4) Maximising sales 5) Surviving 6) Improving Quality These are the aims that concern Al-Murad: 1) Making Profit 2) Being Competitive 3) Providing Goods 4) Maximising sales 5) Improving Quality 6) Growing and Expanding Mount Pleasant Post Office's main aim is to provide goods and services, and to survive....

