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Stakeholders - Shareholders How are shareholders affected by British Airways? A person who has paid to be part of a business is known as a shareholder. British Airways, Britain's largest airline, has over 250,000 shareholders. The airline has setup special deals for shareholders. These include 10% discount to any person who owns 200 shares or more in the business. Shareholders are a key asset to British Airways. Security has risen immensely since September 11th 2001. Since this date, British Airways has improved their security in order to keep communities and their customers happy. Happier customers and communities will improve sales and profits. This will also improve the number of shareholders and their investments. This is because shareholders will be hoping that they will receive higher dividends. Shareholders also hope that each individual share price increases so that they can sell their shares for a higher price than they originally bought them for so...

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