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BT Cellnet Business Case Study
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| Submitted: Thu Jul 11 2002
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GNVQ Unit B Assignment BT Cellnet Secondly I shall be investigating BT Cellnet. They are a Public Limited Company (Plc.). They operate in the tertiary sector. They were launched in January 1985 and in the first year 25,000 customers joined the Cellnet network. In 1988 Cellnet connected 100,000 people in a year for the first time. In 1992 Cellnet launched the UK market's first consumer tariff package. In 1994 Cellnet reached the landmark of 1 million customers and in 1995 those million people were able to use the highly popular Short Message Service (SMS Texting). In February 1998 BT Cellnet users could use the 1471 service not only on their house phones but now on their mobiles as well. 1998 was a good year for Cellnet as they were the first mobile network service to cover over 99% of the UK population. 1999 was also a good year for Cellnet as...
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