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My S.W.O.T analysis will define each of the Bayerische Motoren Werke (BMW) Company's strengths, weaknesses, opportunities, and threats. Strengths Reputation Having a reputation for luxury, BMW's are smooth and refined. BMW have developed a spectator area prized highly by many company executives. The BMW brand also relates well to the domestic owner reinforced by BMW's reputation for quality, reliability and their dealer's attention to service. Respected as the ultimate driving machines and leading the field in a whole host of classes, BMW are constantly innovating in their quest to stay ahead of their competitors. Engineering History BMW is not only a carmaker; they are one of the world leaders in motorcycle production, aircraft engines, in addition to marine engines. BMW has a long history of providing the best engineering possible in the market. Facilities BMW's factories are considered the most flexible and most productive in Germany; its suppliers are the industry's best; and the workforce among...

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