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Media Studies 12C/MD1 Audience and Institution Research Assignment Hannah Partridge 12E2 "Granada was one of the original ITV franchises, and Carlton gained a licence only in 1991, snatching the weekday London rights from "Thames." When Carlton and Granada decided to merge, it was for the central reason of increasing their ITV1 programme budget, which increased by 7%. The merger itself, cost £4.5bn. The companies identified opportunities for making £55m in efficiencies from the deal. The eventual budget is £849m for the current financial year from October 1st to September 30th 2004. This paves the way for a fully consolidated ITV. The merger brings together two of Britain's leading distributors of television programmes and films. The main reason behind a merger is that the companies will benefit from what is known as economies of scale, this means the company can operate at lower average costs, e.g. it becomes cheaper for them to produce...

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