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As a student at Challney High School for Boys, my task is to decide whether there is a gap in the market at the school to provide an alternative supply of fast food to the students in years 7-10.
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| Submitted: Thu Mar 25 2004
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Business Studies Coursework Guide 2003 Enterprise Option Name Form Teacher Mrs Bunker CHALLNEY HIGH SCHOOL FOR BOYS Business Studies Coursework Enterprise 'Is there a gap in the market for fast food at Challney?' Name: Candidate No: Centre No: 15223 Contents Page Introduction 4 Business Opportunity 3 Business Description 4 Present Market and Local Business Environment 6 Gap in the Market and Unique Selling Points 7 Aims 7 Objectives 8 Constraints and Controls on Business Activity 9 Marketing Primary Market Research Report 10 Secondary Market research Report 19 Marketing Campaign 20 Pricing Strategies 20 Marketing Mix 21 Company Organisation 23 Sales 25 Finance Sources of Finance 25 Fixed and Variable Costs 26 Break-even Analysis 27 Cash-flow Forecast 28 Profit Forecast 29 Business Viability 27 Evaluation 29 Summary Statement 30 Account Analysis 30 Problems 30 Strategies to Overcome Problems 30 Appendix 31 Introduction As a student at Challney High School for Boys, my task is to decide whether there is a gap in the market at the school to provide an alternative supply of fast food to the students in years 7-10. I will have to compete against three different suppliers of fast foods. One is the Buttery, the second is a company selling ice cream and the third will be selling Samosas. Business Opportunity Business Description Business Formats The British Economy...
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