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By Liam Handa About Homebase Homebase was founded in 1979 and they opened their first store in Croydon, Surrey in 1981. Today, they have nearly 300 stores throughout the UK where they serve over one million customers every week. Section 1 The main activities of Homebase are Human Resources, Finance, Administration and IT Support, Operations, Marketing and Sales, Customer Service and Research and development. Homebase's main aims and objectives are: Aims * Make a profit * Provide goods and services to the local or wider community * Survive as a business or expand * Maximise sales or improve the quality of a product * Provide a highly competitive service * Provide charitable or voluntary services * Be environmentally friendly Objectives * Selling more of a product than the competitors * Providing more services then the previous year * Producing new goods or providing new services * Improving a service The ownership of Homebase is a PLC (public limited company) where the public can buy shares within the company. The assets...

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