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Promotion
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- Words:
- 1063
- Submitted:
- Mon Oct 05 2009
- Mark submitted by Author:
... Promotion Before a business carries out a promotional campaign, it must decided whether the campaign if to advertise a new product, a new product or the whole brand. Once this is done the business must carry out market research that covers the following points; * Potential customers, customer types and target market * The target markets habits i.e. when they watch TV, what magazines they buy etc. * How many times the advertisers wish the potential customers to see an advertisement * How great a percentage of the market they wish to reach, etc. Promotion is all about getting your message across to the consumers about you're your product. This message you're trying to get across to them is all about "FaBs" which stands for "Features and Benefits". The idea of promotion is trying to portray that your product is the best and that they need it and want it. Promotion should contain the message
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