AS and A Level: Business Studies: Marketing & Research Coursework

What is Marketing and Research?

Marketing describes the way that an organisation tells existing and potential customers about its activities, e.g. new services or employment vacancies. Research underpins marketing activity, e.g. by highlighting who an organisation might want to target, or where potential job applicants are searching.

Why Study Marketing and Research?

Marketing has become increasingly important - and complex - in business in recent years. The quality of a marketing campaign can make or break a new product or service. Good research is crucial in implementing a good marketing strategy.

What Will I Study?

Your projects might include conducting a case study on, e.g. Apple's marketing campaign for the iPod. You might also write essays assessing the effectiveness of, e.g. Nike's use of sports stars in its marketing. Research projects might cover the IT or advertising industries.

Further Study After Marketing and Research

Marketing and research will feature in any Degree-level study you undertake in Business and Finance, Marketing, Media Studies, Sports Marketing, Economics and other business-related courses.

Where Can I Find Out More?

Oxford Cambridge and RSA Examinations (OCR)

http://www.ocr.org.uk/Data/publications/key_documents/AS_ALevel_GCE_Business_Studies_Specification.pdf

Qualifications and Curriculum Authority (QCA)

http://www.qca.org.uk/qca_4710.aspx