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Theory of Marketing In order for a business to be highly profitable it needs marketing strategies to sell their products and services. Marketing is mainly to do with understanding the customer's needs and to ensure that the businesses products and services are of high standards so they can satisfy potential customers. Marketing also focuses on the ways in which the business can influence the behavior of the customers. Marketing is essential to the success of all businesses its main aim is to enable businesses to meet the needs of the businesses actual and potential customers and should be able to: * Understanding customer wants and needs It is important for a business to understand the customer wants and needs. An example of a customers needs is that of good customer service. This is when a good service if provided to customers before and after the purchase of goods, this is by providing a...

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