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A04 As part of this assignment I will research and recommend an e-marketing strategy by which the objectives of the selected business can be met. The product I have chosen is Coca-Cola, therefore I have decided to adopt extension strategies by changing the marketing mix. To extend the lifecycle, a brand or a product, the organisation may need to re-adjust the ingredients of the marketing mix. New ideas are needed for improvements of the product, line extensions or improved promotions. Company Objectives Also businesses like Coca-Cola can achieve its goals or targets through its marketing functions. As these can be linked to the main objectives of the company and Coca-Cola have some main objectives, which include: o Increase sales. o Increase market share. o Growth - entering a new market o Growth - developing new products o Attract potential customers Marketing objective o Better brand image o To maintain and increase the marketing reputation of the product o To keep up...

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