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detailed market analysis
Member rating: No Rating | Words: 180 | Submitted: Fri Jan 04 2008
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Ao3 As part of this assignment I will identify the objectives of the business based upon a detailed market analysis and I have chosen to analyse Coca Cola. SWOT and PEST analysis SWOT analysis Strengths The strengths for my product Coca Cola is that it is virtually the best brand in the world, therefore it has least worries form competition, and the product will be advertised All over the world. The other strength is that teenagers will consume the drink, and would expect the drink to keep them going. This drink would be cheaper and easier to access as it would be replacement for tea and coffee. Weaknesses The weaknesses for coca cola zero product could be that it may need to establish it as a new product by its brand name in order to make it well known. The other weaknesses could be by adding less sugar on the product as there is concern...
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