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applied business unit 3 coursework
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| Words: 7751
| Submitted: Tue Apr 01 2008
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Section A Introduction I currently work for Charles Williams who is the owner of FILK-A-FLAG UK. He has a new product that he is ready to sell but he is unsure of the way that he should market his product. My task is to produce a marketing plan for Charles Williams that will include: - A clear explanation of the marketing objectives, segmentation and target market - Comprehensive research by collecting data from a wide range of sources - Comprehensive marketing mix - Clear evaluation of the marketing mix I will be doing a marketing plan of the Flik-a-Flag Products. The Flik-a-Flag is a unique flag which has been designed and made by Mr Chris Williams and Charlie Williams (the company directors). Flick UK Ltd is proud to announce that their new product, Flikaflag, has received an excellent reception and positive evaluation by the England Football Association. (18 July 2003). It is seen as an extremely attractive fan product...
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