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With Reference to Two Examples, Explain How and Why the Marketing Mix Will Vary From Product To Product.
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With Reference to Two Examples, Explain How and Why the Marketing Mix Will Vary From Product To Product. One example would be to compare the marketing mix of a mobile phone and of ball-point pens. For mobile phones the quality of the product is very important as the consumers buying these goods based on the quality of the good. This is because as the mobile phone is a technological gadget for which people crave only the best and the newest technology, consumers will buy mobile phones taking into regard the quality of the product alone. Though, the same is not true for ball-point pens, as most consumers generally do not regard quality as the main selling point of the good, as this type of good is generally inexpensive and common. Thus people take into account the quality of the product more for mobile phones rather than ball-point pens. The promotion of a...
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