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This report was commissioned by the managing director Linda Shore to gather research in order to increase Barely Beautiful's product range and market segment thereby increasing market share and profitability.
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Marketing Report To: Linda Shore, Managing Director From: Anjli Chotai, Marketing Director Date: 26th January, 2004 Terms of Reference This report was commissioned by the managing director Linda Shore to gather research in order to increase Barely Beautiful's product range and market segment thereby increasing market share and profitability. Procedure Consumer Research For all consumer research field research methods were used. A questionnaire was conducted on 100 random women aged above 16 in Central London around midday on a weekday. The questions were designed to find out women's preferences about make up and skincare, such as how much they would be willing to spend and where they prefer to shop. It is very important for Barely Beautiful to know information of this kind because the company has little previous knowledge of cosmetics. A consumer panel testing was conducted with a group of six women aged 19 - 51. The women were given a few products...
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