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The shadow of the price war "The sector's output has increased by 24 percent on average since 1997 and reached 23.13 million units. Last year, accounting for half the world' production." The news report aid. But there are only 22.67 million units were sold last year. Therefore 2.26 million were left over. What can the producers, the sellers and the markets do with this large amount of excessive goods? AS China has been the member of W.T.O. , the biggest barriers, tariffs, become smaller resulting the foreign-brandeds swarm into the China market. Facing the disadvantages in technologies and models, what should the domestic producers do? Air-conditioner industry is thought as the most beneficial industry of the households electric appliance. Many new participants are attracted to join this market. It is said that more than 400 makers are crowed in the field offering similar medium and low-end products. The gap between demand supply...

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