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Date: 20 May 2007 Report on: Marketing strategies undertaken by Cadburys and how this helps them develop a product range. Introduction I have recently being employed as a junior marketing manager and have being asked to produce a report providing information on the strategies of the market leader Cadburys. It will be produced using Microsoft word and internet and library research will be used. Market research is carried out to identify customer needs and views in relation to potential new products/services, or extending products or services. The principles of market research are to refine marketing strategies and activities to satisfy customer's requirements. After customer needs have been identified they need to be designed, it is essential to do all of this so that the business can make a profit to invest in advertising and other new products. Findings Cadburys started as a small grocers shop in 1824 by John Cadbury, in Bull...

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