Coursework.Info - Inspiration in an Instant

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Contents Introduction 3 About Mind 4 Aims and Objectives 5 Promotional Activities 8 Promotional Activities Explained 9 Promotional Media 14 Red Bull Case Study 21 Communication Flow Chart 23 Communicating with target customers 25 Questionnaire Analysis 28 Focus Group 34 Human, Physical and Financial Resources 36 Gantt Chart 38 Promotional Activity Costs 40 Costs Overview 42 What-if Analyses 43 Promotional Plan 45 AIDA Model 50 Evaluation 53 Appendix 1 56 Appendix 2 57 Appendix 3 59 Introduction In this unit I am investigating a non-profit business called Mind Charity. Its purpose is to build awareness of mental health and to be aimed at schools in Sutton in Key Stage 4 and 5 (Sixth form). About this unit * I will look at how promotional activities, advertising and personal selling, that are carried out by non-profit business, such as the Mind charity. * I will investigate how Mind charity combine promotional activities into a promotional mix and how this is vital for Mind Charity * I will consider how promotional activities are designed for Mind to alter customer attitudes. * I will consider how the cost of the promotional activities affects the final choice of promotional mix. How I will...

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