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Date: 19 May 2007 Report on: The principles applied to the marketing of products or services at Argos plc Company. Introduction This report is being produced to show my ability to apply marketing theory to real life business organizations; it will be word processed using Microsoft word with the use of library and internet resources to help research the information needed to complete this assignment. The organization will be based around Argos, a store/catalogue retailer. Findings Argos was launched in 1973; the business started off as a small electricals and toys retailer and is now the UK's largest retailer of children's toys. Throughout the years it has added new products to its line and has developed new businesses across the UK and the republic of Ireland. Argos currently holds 14% of the toys market share but have stiff competition form Woolworths and the US chain Toys R Us, which are also...

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