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Primaray and Secondary Research for my chosen business
Member rating: No Rating | Words: 7612 | Submitted: Wed Feb 06 2008
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Task 3 (AO3) Market Research Boots have so far done, concentrated on selling cameras and camcorders. Now they want to move into a new market segment by introducing a DVD camcorder to their range. They think there is a big enough market for such as a DVD camcorder, even though there are quite a few DVD camcorders already being sold. As I have already mentioned that the DVD camcorder will be unique by having a UMD memory card slot. They will need to find out more before they go ahead with developing this idea further. The job of the Marketing Department at Boots is to carry out the market research, to find out consumer reaction to their idea and weather there is a big enough demand for a new DVD Camcorder. The Marketing manager will then write a report and make recommendations to the directors; on the possibility of introducing a new DVD...
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