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Estimating the Demand of 'One' Recharge Card among the Pre-Paid Subscribers of AKTEL Mobile Phone in Bangladesh *M. Saifullah ABSTRACT Yet to be completed. Background of the Research The GSM cellular phone market in Bangladesh has emerged during the last three years. The first licenses were granted in November 1996. Today, there are four national cellular operators with 2,000,000 subscribers centered in urban areas. To put this growth in context, Bangladesh has approximately 500,000 fixed line telephones (350,000 considered operational), and 2/3 of these are in the Dhaka area. The country's teledensity is somewhere between 0.26 and 0.3/100 people - in other words, there are 2-3 fixed line phones per 1000 people. This teledensity is one of the lowest in the world. Teledensity is closely related to the development status of a country, as estimated by UNDP's Human Development Index. This means that Bangladesh, with 28% of phone subscribers using mobile cellular technology, is...

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