P3 introduction to marketing

... Ayaaz Chikhalia P3: Marketing Information Introduction: For this task I have to select one organisation, either McDonalds or Prêt A Manger and describe the methods used to make marketing decisions based on the behaviour based on the behaviour of the customers, competitors and the market environment. Marketing Research: Marketing research is aimed to help organisations make effective decisions by providing by providing information that can inform the decision making process Source: BTEC National Business, 2nd Edition, Book 1 (c) David Dooley et al 2007 Different Types of Marketing Research: There are two types of marketing research, they are: Primary Research- Carried out to find new information required for a marketing research project, which has never previously been collected. Secondary Research- Makes use of work already carried out by someone else for some other marketing project or other purpose. Source: BTEC National Business, 2nd Edition, Book 1 (c) David Dooley et al 2007 Below are examples of primary research: *

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