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P2 introduction to marketing
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- Words:
- 1997
- Submitted:
- Sun Nov 01 2009
- Mark submitted by Author:
... Introduction In this assignment I will go through how marketing mix is applied to service or a product for two organisations called KFC and Mc Donald's. I will choose a product from each of these businesses and the talk about the product, price, promotion and place. Marketing mix Marketing mix consists of 4p's. These are product, price place and promotion all offered by an organisation to potential customers. The marketing mix is a set of tools that work to achieve company's objectives. Price - The price is the amount a customer pays for the product. The price is determined by a numbers of aspects, which are material costs, market share, product identity and the customers thought of the product price. Price is determined by what customers notice about the price of the product. Researching about pricing is important because it indicates what customers are looking for as well as what they want to pay.
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