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By: Michaela Louise Burnett Tutor: Barry Forrester Marketing BTEC NATIONAL DIPLOMA Submission Date: March 2008 Terms of Reference * Set By: Barry Forrester * Was produced by BTEC National to help us understand the different aspects of setting up your own business and the different aspects of Marketing and how this affects businesses and their overall marketing decisions. So in the future I will have the knowledge to be able to set up my own business if I wish to and understand the external factors out side of the business and the different research methods that are available. * Date Due In: March 2008 Procedures I produced this assignment by researching a selected business and the different methods involved in collecting data. From this I produced a marketing report for my chosen organisation. I did this by researching a number of companies within the same market to get an overall view of the business activity and their...

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