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Date: 21 May 2007 Report on: Using analytical techniques to investigate the product range of Cadbury. Introduction This report is being products to compare different techniques to see which ones are more effective in investigating the different products of Cadburys chocolate manufactures. This will help me demonstrate my ability to apply marketing theory to real life business organizations. The use of internet and library resources will be used to help me research information on the products that Cadburys offer and the techniques that are available to complete this assignment. Findings Cadburys produce millions of chocolate bars a day and distributes them all over the UK and Ireland. They have two targets for its products - trade customers who stock the product and consumers who buy it. Analytical techniques are methods of obtaining data and analyzing it from every aspect. There are many different techniques that can be used, some are more in-depth...

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