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1.0 Introduction 1 2.0 Research Question and Objectives 2 3.0 Literature Review 2 4.0 Methodology 4 4.1 Primary and Secondary Research 4 4.2 Qualitative and Quantitative Research 5 4.3 Sampling 5 4.4 Interviews 5 5.0 Limitations of Methodology 6 6.0 Summary 6 1.0 Introduction It's a commonly known fact that moving house is one of the most stressful events that most people experience in their lives. There are so many things to remember to complete, and all the small elements soon become one big headache for many long suffering house buyers. It seems incredible that an industry, which has been firmly established for centuries, is still yet to make the process any easier on its customers. All the pieces are there, but no one has set to link them all together, to make house-buying a smooth and hassle-free process. The aim of this research is to establish the needs and demands of consumers, and to discover the best possible way to reach them. The current system of house buying is long-winded...

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