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M&S Marketing Process
Member rating: No Rating | Words: 3679 | Submitted: Wed Apr 23 2008
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Report on Marks & Spencer Recovery 1.0 The Marketing Process 1.1 What is marketing? Marketing is not just about selling and advertising. Marketing is about satisfying customer's wants and needs and their demand. Marketing starts to suggest it self when the product has been thought of to be produced. A marketer has to find out whether the product will be profitable. Marketing has to be continued as long as the product or service exists. To attract more customers and to improve customers wants. Marketers have to focus on offering new goods and improving it. The aim of marketing is to know what the consumers want, to make it fit their wants and their needs, so that the product can sell it self. Marketers that have been researching consumers before producing will be successful and profitable. Although selling and advertising are still important in the marketing mix industry. As Kotler sad in...
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