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LOGISTICS AND OPERATION MANAGEMENT ASSIGNMENT: CUSTOMER SERVICE In our group of three, our assignment requires us to choose a retailer for whom we can purchase a product. This report will also highlight the following areas: 1. Describing the supply chain 2. The importance of CSF from the consumers and retailers' point of view and how they are addressed. 3. An appendix explaining how the work was shared. After much discussion, the retailer our group decided to choose was McDonalds. Since the first restaurant opening of McDonalds in October 1974, the famous golden arches have become a popular symbol with consumers all over the world. These days McDonalds can be found on High Streets, alongside major roads and in leisure and retail parks. McDonald's mission statement is: 'To be the UK's best quick service restaurant experience' (McDonald's fact file 2002, The Corporate Affairs Dept, April 2002) At present there are approximately 1,184 McDonald's restaurants operating in the UK alone, which...

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