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How has Tesco achieved Competitive Advantage? Tesco is the largest retailer with over 1,878 stores and with 23.3 million square feet of retail space. The key to Tesco's success is the development of the retail estate where the low prices, high quality and experienced customer services has lead to continuing growth of profits. According to the Daily Telegraph's latest research Tesco now owns more than 30% of the grocery market in the UK. Tesco's started out in 1924, the name Tesco was not the surname of the owner (Cohen) but a collaboration of his tea suppliers "TES" and the first two letters of his name "CO", thus creating the name Tesco and making marketing history. Tesco has become the first UK retailer to get annual profits of more than £2 Billion. Tesco's overall turnover increased 12.4% to £37.1bn, with sales in the UK making up £29.5bn of that figure. Tesco's announced in...

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