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How does competitive advantage help Coca-Cola have such profit levels? Hypothesis: This core competence, which gives coca cola its
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Yr 12 COURSEWORK: MODULE ONE How does competitive advantage help Coca-Cola have such profit levels? Hypothesis: This core competence, which gives coca cola its competitive advantage, would be its strong marketing and brand name. What is competitive advantage? Companies are constantly trying to maximize profits, minimize losses, and restrict the other company from gaining more market share. Competitive advantage is the distinctive feature that makes coca-cola stand out from its ferocious competitors such as Pepsi. Coca-Cola makes use of its core competence i.e its main strengh in order to achieve competitive advantage and stand out. In order for Coca-cola to have higher demands than its competitors it needs to do something, which makes that product better than the rest. If not demand would fall and cause a disaster for coca-cola since revenue will fall causing profits (page 2 of appendix) to fall aswell. This means costs will have to be cut, which would mean having...
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