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Demand for a good depends largely on price, household income and the price of substitutes or complementary goods  

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Table of Contents 1. Essay 2 2. Bibliography 7 3. References 7 This essay will argue whether the demand for MG Rover cars is likely to be elastic or inelastic. A variety of different arguments have been put forward about this issue. This essay begins with defining and explaining price elasticity of demand. It will then put forward reasons for arguing that the demand for MG Rover cars is elastic. Elasticity measures the responsiveness of one variable in response to another variable. . The more elastic variables are the more responsive it is to the changing market conditions. Demand for a good depends largely on price, household income and the price of substitutes or complementary goods. Changes in any of these will cause either a movement along the demand curve or a shift in the demand curve. Price elasticity of demand (PED) measures how much consumers respond in their buying decisions to a change in price....

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