Demand.
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Demand Definition Desire refers to people's willingness to own a good. Demand is the amount of a good that consumers are willing and able to buy at a given price. Utility Utility is the satisfaction people get from consuming (using) a good or a service. Utility varies from person to person. Some people get more satisfaction from eating chips than others. Even the same person can gain greater satisfaction by eating chips when hungry than when he has lost his appetite. Factors Influencing Demand The amount of a good demanded depends on: * the price of the good; * the income of consumers; * the demand for alternative goods which could be used (substitutes); * the demand for goods used at the same time (complements); * whether people like the good (consumer taste). The demand curve labelled DD in the figure below shows the amount of a good one or more consumers are willing and able to...

