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BSc (Hons) Marketing and Supply Chain Management Consumer Decision Making Process for Purchasing Property in Spain Claire Duff Abstract This study has investigated the decision process of consumers purchasing property in Spain. The report focused on the underlying reasons for purchasing a property in Spain, the methods used by the purchaser to gather information and the overall satisfaction with the purchase process. The intention of the report was to link current theories on consumer purchasing behaviour to the purchase of property abroad. The methodology used was deductive research using a survey approach. The questionnaire was analysed by a means of Chi square and variable comparisons. The results were collected using a postal and an email questionnaire. The investigation revealed a clear link between the level of satisfaction of the purchase process and the level of information and advice sought. The report concluded that the majority of respondents from the questionnaire purchased their property abroad as a...

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