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1/30/2008 Business Studies Coursework | Jack Foxcroft TABLE OF CONTENTS Aims, Objectives and Mission Statements 3 External Environmental factors affecting achievement 14 Marketing Activities 19 Organisational Culture and Management Styles 28 How Teams Contributed to the Success of BMW 36 Enterprise Skills 39 Marketing, Enterprise and Teams 44 Measuring Success 46 The Key reasons for BMW's success 57 Bibliography & Websites 64 BMW GROUP AIMS, OBJECTIVES AND MISSION STATEMENTS To be successful any business must set itself a number of aims and objectives. An aim describes the overall goal that the business wants to achieve, and objectives are steps that a business needs to take in order to achieve its aim. Aims Aims are the broad, overarching long term goals of the business. The aims are important for businesses as it gives a direction and will influence any major decisions that the company directors may make. The aim of most businesses will be to maximize profits, to capture a large proportion of the market the business is in. However business such as Oxfam does not aim...

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