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Btec Business Business Management Unit 2 Kishan Hirani Unit 2 Task 1: Pass criterion 1: 'Explain how aims and objectives may be achieved through planning and monitoring.' Part (a) Provide a brief description of the background of the business, identifying its activities, aims and objectives. McDonald's is one of the best-known franchised fast food restaurant chain in the World. The first restaurant was opened in the USA in 1955. In 1974; McDonald's opened its first restaurant in the UK. Today, more than 2.5 million people in this country place their trust in McDonald's every day - trusting the Company to provide them with food of a high standard, quick service and value for money. In 1997, McDonald's was recognised as the world's leading brand by Interbrand (http://www.interbrand.com). Since then the brand has 'slipped' to 8th in 2003. The long-established 'Big Mac' product, introduced in 1968, has also attained brand name status. The company's own 'cartoon' character, Ronald McDonald, tries to embody...

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