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BTEC BUSINESS UNIT 2
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- Words:
- 17141
- Submitted:
- Mon May 12 2008
- Mark submitted by Author:
... AIMS AND OBJECTIVES All businesses have aims and objectives. Basic aims may be to survive. Common aims are to survive, to grow, to provide excellent service, to be the best in their field and basic aspects such as making a profit. All businesses have a purpose this may be more than one but this is expressed in a mission statement this may be "to ensure we provide quality as well as value" this tells us what they are aiming to do. The objectives set need to be measured to see how well the company is doing in making the objectives a reality. Coca cola uses strategic aims and objectives such as SMART to monitor and plan their aims and objectives theyF believe that this is the best way of meeting aims and objectives that they have set for their company These objectives should be evaluated by using SMART Specific Measurable Achievable Realistic Time related SPECIFIC Specific is an objective
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