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A report on Cadbury's Dairy Milk, the views of consumers on the 4P's.
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- Words:
- 1243
- Submitted:
- Sat Jan 29 2005
... A report on Cadbury's Dairy Milk, the views of consumers on the 4P's. In the report I will be talking about, how the consumers of Cadbury's dairy milk like to see the 4P's of Cadbury's dairy milk? What are the 4P's? * Product * Place * Promotion * Pricing For this report I have done a survey of 50 people, devising a questionnaire with closed questions to try and limit the views of consumers so that the report will not be harder to understand. After the questionnaire I will then write a report on the questionnaire. * Promotion I have found out by doing this survey that 24% of the people said they were, 12-14 years of age. 72% of the people said they where in the 14-16 category of age. 4% said they are from 16-18 years of age. This indicates that most of the people which where surveyed are mostly 14-16 years of age. These results reveal
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