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UNIT 5 CUSTOMER RELATIONS FOR ADMINISTRATIVE ROLES 1. What is Customer Service? Customer service is an important aspect of a business; it is what the business provides for the customers. For a company to be successful it must have good customer service. 2. Needs and expectations of customers Every customer will have different needs and expectations of an organisation. Therefore it is important to be absolutely sure that you understand what they need or expect in order to deal with them effectively and efficiently. In order to understand what customers want or need you should: * Ask for information in order to ensure that their needs are met. * Provide information for the customer * Don't wait for the customer to approach you instead ask them what they want. 3. Building customer relations Building good customer relationships can help an organisation to maintain existing customers and to attract new ones by providing good service. 4. Code Of...

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